Sturken and Cartwright discuss the phenomenon of “appropriation”
as the act of borrowing, stealing, or taking other’s meanings to one’s own ends
and "cultural appropriation" as the process of borrowing and changing
the meaning of commodities, cultural products, slogans, images, or elements of
fashion. A related concept is “bricolage,” which ties to the idea of creating
new meaning through the use of existing materials (making do).
From popular culture (TV, film, magazines, Internet, advertising),
find an example of how the creator appropriates another’s meaning to
his/her/its own end, or uses bricolage to create new meaning from existing
objects. Post a link to the image and answer the following questions, citing
evidence from the image or artifact to support your answers:
a.
What
is the original intended meaning?
b.
In
what way is the image/artifact appropriated or altered/recombined to create new
meaning?
c.
What
is that new meaning, how is it different from the intended meaning, and why do
you think it is important?


