Sturken and Cartwright discuss the phenomenon of “appropriation”
as the act of borrowing, stealing, or taking other’s meanings to one’s own ends
and "cultural appropriation" as the process of borrowing and changing
the meaning of commodities, cultural products, slogans, images, or elements of
fashion. A related concept is “bricolage,” which ties to the idea of creating
new meaning through the use of existing materials (making do).
From popular culture (TV, film, magazines, Internet, advertising),
find an example of how the creator appropriates another’s meaning to
his/her/its own end, or uses bricolage to create new meaning from existing
objects. Post a link to the image and answer the following questions, citing
evidence from the image or artifact to support your answers:
a.
What
is the original intended meaning?
b.
In
what way is the image/artifact appropriated or altered/recombined to create new
meaning?
c.
What
is that new meaning, how is it different from the intended meaning, and why do
you think it is important?
http://www.stomponline.com/show.php
ReplyDeleteThis percussive dance group, Stomp, uses everyday objects such as brooms and pans to create music.
1. The original meaning of the objects used in Stomp's show varies. A broom is used for sweeping a floor, a pan is used for cooking food, and a propane cylinder is used to fuel a grill during a barbecue.
2. The artifacts are appropriated to create new meanings in the way that they are used. The performers have to think of new and innovative ways to use common household obejcts.
3. The new meaning created has entertainment value. People view Stomp's shows as a form of artistic expression, and the shows get viewers thinking creatively. This is clearly different form the intended meanings of the household items and it shows that music or other forms of art can be made out of almost anything.
http://cfs3.tistory.com/upload_control/download.blog?fhandle=YmxvZzM5NTQxQGZzMy50aXN0b3J5LmNvbTovYXR0YWNoLzEvMTQ3LmpwZw%3D%3D
ReplyDeletea. What is the original intended meaning?
To advertise "tele Chef."
b. In what way is the image/artifact appropriated or altered/recombined to create new meaning?
This advertisement "copied" or parodied Nike's advertisements. A shrimp is in the middle,replacing Nike's swoosh logo,and "JUST EAT IT" is on the bottom right-hand corner,replacing Nike's "Just Do It."
c. What is that new meaning, how is it different from the intended meaning, and why do you think it is important?
This advertisement is for promoting a restaurant: "tele Chef,"which is totally different from Nike's original advertisement,promoting sporting goods. In Nike's original advertisement,the phrase "Just Do It" is used for indicating passion for sports,whereas this advertisement is simply altering the original phrase to "Just Eat It,"indicating it is advertising a restaurant. I think it is important in a way because it really catches people's attention.
http://www.evesaddiction.com/detail_NLR10005__216__Sterling_Silver_Cross_Necklace.html
ReplyDeleteI chose religios jewlery, specifically the Christian cross.
a. The original meaning represented Roman crucifixions. This was a symbol of death for the harshest of criminals.
b. The cross later became a representation of Jesus Christ who was crucified on a cross. People use this cross as jewlery to signify their faith in the Christian religion.
c.The new meaning of the cross is to many people just another "cool design" because it is found on many different t-shirts, jewlery, and art where the meaning is secular. Even in the religiosu realm, the cross signifies hope and faith where initially it signified death and torture to the ancient world. The cross is important in the religious atmosphere because the changed meaning of hope and faith in Jesus Christ is key in the Christian faith. But in the secular world, the design that is on jewlery and t-shirts is just that, a design.
http://www.hossank.com/forum/images/swastika.jpg
ReplyDeletea.The word "swastika" its intended meaning is "good.
b.Until the Nazis used this symbol, the swastika was used by many cultures throughout the past 3,000 years to represent life, sun, power, strength, and good luck.Its most notable use is with the Nazi regime, which killed thousands of Jews, taking away from it original meaning.
c.In 1920, Adolf Hitler decided that the Nazi Party needed its own insignia and flag. For Hitler, the new flag had to be "a symbol of our own struggle".Because of the Nazis' flag, the swastika soon became a symbol of hate, antisemitism, violence, death, and murder.
-The Macintosh Logo-
ReplyDeleteA) The original item was an apple. It was good. It was for eating. Apples have also been used to relate things to school with the cliche of giving an apple to the teacher.
B)Macintosh took a common piece of fruit, changed to coloring to solid white, and used it as the logo on all of their products.
C)The new meaning is very different from the original thought. When I see a regular apple, I have the desire to eat that apple. When I see the "Mac" apple, instead of desiring to eat whatever it's on I think of the product, the brand name, and the expected quality that has come to be associated with it. This is important because Mac has taken an extremely familiar object and redirected our thoughts on their products. Do I think of my iPod when I eat an apple? Not every time, but this is possible. Do I have the desire to eat my iPod because of the clashing of signals from delicious fruit to trusted company logo? Thanks to Macintosh's beautiful job of appropriation, I do not.